Impact

Sustainability Meets Style

Sustainability sits at the foundation of everything we do. Every aspect of Rey&I, from using only recycled fabrics to avoiding plastic packaging, is enriched by a profound love for the natural environment.

Inspired by the Sea

Each swim short is made from recycled waste plastic bottles collected from the oceans and waterways around India

Artist First

Crafted with soul — our swim shorts showcase original prints designed by independent artists

Responsible Sourcing

We produce in small batches at local factories in India with direct oversight over working conditions

Innovation lies at the heart of our sustainability journey. We've proudly developed a proprietary fabric called ReyLuxe®, made entirely from post-consumer plastic waste collected from waterways in and around India.

This high-performance material offers chlorine resistance, anti-wicking properties, 4-way stretch, and an exceptionally soft feel—perfect for swimwear that transitions effortlessly from water to land. The fabric in each pair of swim shorts is crafted from approximately 67 recycled PET bottles, turning environmental waste into elevated design.

Our commitment to sustainability extends beyond fabric. We've eliminated all single-use plastic, using no bubble wrap, plastic tape or shrink wrap. Instead, we repurpose fabric cuttings and sustainable materials to create trendy carry pouches that are both functional and durable.

We prioritise sustainable material alternatives for hardware items such as buttons, clips and zippers. Our garments have printed QR coded labels instead of tags — reducing paper waste and offering a digital-first experience.