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July 8, 2025

Brazil, baby! 🇧🇷

Where every day feels like a beach party!

There’s a certain rhythm to Brazil. It’s in the sway of the palm trees, the sun-drenched skin, the spontaneous samba breaking out on cobbled streets. It’s in the iced caipirinhas clinking at sunset, the mosaic sidewalks of Ipanema, and the way the locals—cariocas—wear their confidence like their swimwear: bold, effortless, and unapologetically vibrant.

For our latest Rey&I photoshoot, we touched down in Brazil not just to capture a look—but to channel a mood. The kind of mood that makes you leave your shirt behind and dive headfirst into a full-sun, salt-air kind of day.

Our Base: Rio de Janeiro
Imagine waking up to the sound of waves crashing at Copacabana, the city’s golden pulse beating just beyond your balcony. Mornings here start slow: a strong coffee, a stroll down the beach, maybe a quick dip before the sun climbs high. By noon, the city’s alive with color—vendors selling açaí bowls, footballs flying across the sand, and music everywhere.

We shot between Rio’s legendary beaches—Copacabana, Ipanema, and the tucked-away jewel of Prainha. Each backdrop brought its own vibe. Think: graphic trunks against the sun-bleached pastels of colonial architecture, bold patterns reflecting the favelas’ street art, and quick-dry shorts that kept up with the surf.

The Mood: Laidback Luxury
Brazil isn’t about being buttoned-up. It’s about presence. It's about style without stiffness, ease without effort. That's exactly what we wanted to translate into our imagery. Our swimwear had to feel right at home between ocean swims and rooftop sundowners, with an attitude that says: "I'm on vacation, but make it fashion."

It’s why we focused on versatile cuts that move with you—from lounging in a beach chair to hopping on a schooner boat at Paraty. And colors? Straight from Brazil’s own palette. Seafoam greens, sunrise yellows, deep tropical blues—each one a nod to the landscapes around us.

The Inspiration: Travel Like a Local
Brazil invites you to lose yourself in it. And we did. Days were for beach-hopping, hiking up to the Christ the Redeemer statue, or sailing through Angra dos Reis. Nights were for rooftop bars in Santa Teresa, where old-world charm meets modern cool.

We ate like kings—grilled fish, fresh mango, and street-side pão de queijo—and danced like locals, pulled into the gravity of impromptu samba circles. This wasn’t just a location for us. It was a state of mind—one we’re carrying into every stitch of the new collection.

Final Word? Pack the Shorts
If Brazil’s calling, answer it in style. Whether you're beach-bound in Goa or sipping something strong on a Mumbai rooftop, Rey&I’s Brazil-inspired drops are made for your moments of escape.

So go ahead—throw on the trunks, book the ticket, and bring the vibe.

Rey&I from Brazil, with love 🌴

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